TOPS+
Business & Marketing
Programme M4 · 2 specializations

Business & Marketing

Strategy, branding, SEO, social. Built to grow brands at scale.
From idea to impact — build the work, the credentials and the network that get you hired before you graduate.
Explore curriculum
Welcome
Programme M4 / M4

Strategy,branding,SEO,social.Builttogrowbrandsatscale.1-yearPGcoveringessentialbusinessanddigitalmarketingdomains—strategy,branding,SEO,performancemarketingandsocialmedia—equippingyouwithin-demandskillstogrow,promoteandscalebusinessesintoday'sdigitallandscape.

Duration
3 Years
Eligibility
Class 12th
Curriculum

The 3 years that decide your next 30.

Foundations, specializations, internship & international immersion — the full Business & Marketing journey, year by year.

Jump to a section
Sem 1 · Foundation
Sem 1 — Foundation
  • Businesses Today and Their Transformation
  • Financial Literacy
  • Logical Reasoning
  • Communication and Presentation
  • Brands Effect on Humans
  • Competition in This era
Master AI tools that industry actually uses
Program Differentiator
Hands-on Project
Live briefs from Sem 1
AI tool Fluency
Tools the industry actually uses
Industry Network Quality
Mentors from product & service co's
Open Source Track Record
Real GitHub commits, public repos
Portfolio
Curated by Year 3
Certification
Globally recognised credentials
5 Globally recognised certifications
Course Curriculum
01

Brand & Strategy

  • Consumer Research, Insight and STP Framework
  • Brand Strategy And Positioning
  • Marketing Analytics
  • Google Analytics
  • Industry Survey And Their Understanding
02

Performance Marketing

  • Paid And Organic Campaign
  • Google Search And Meta Ads
  • SEO Strategy and Execution
  • Performance Optimization
  • Email and CRM
  • Building Audiences — content Strategy
  • Marketing Automation and AI workflows
  • Growth Marketing
  • Integrated Marketing plan
  • Startup Methodology
  • Business Model Canvasing
03

E-Commerce & D2C

  • Ecommerce platforms — Flipkart, Amazon, Shopify, Blinkit, JioMart, Myntra
  • Catalogue Operations
  • Market Place
  • Competitor Catalogue Audit
  • Social Media For Commerce
  • Cracking D2C market
  • Performance Marketing For Ecommerce
  • Customer Retention and Purchase
  • Interpret Heat maps, Scroll maps
04

Influencer, Supply Chain & Operations

  • Influencer and Commercial Commerce
  • Creator Suitability
  • ROI on Campaigns
  • Supply Chain 101
  • Supply Chain Mastery
  • Cost model Comparison
  • Handling Returns and Customer Queries
  • Integrate Shiprocket
  • D2C model
  • Social Media Strategy
Sem 5 – 6

Internship & International Immersion — Job Ready.

Internship & International Immersion at top IT & Global Companies of India which will make you Job Ready

Explore international workculture in
Singapore Dubai Japan India
Attend
BootcampsWorkshopsSeminar

Competitions and Conferences

Local
IIT's Inter CollegeTOPS+
Company Specific
MicrosoftMetaGoogleAdobe MAX
Global And National
Design HackathonAngelHack
Class of 2025 · in their words

Hear it from students who made the switch.

Janvi Jariwala
Janvi Jariwala
Citrabee Futuristics LLP
₹4 LPA

Before joining, data analytics felt like just numbers and charts. The DA program helped me work on real datasets, understand business problems, and build the confidence to crack my internship.

DA · TOPS Career Program

I always had an interest in design, but TOPS helped me understand how design works in the real world. From creative thinking to product visuals, the projects built my portfolio and confidence.

Dhrajal Sonagara
Dhrajal Sonagara
TechnOmins
₹3 LPA

I knew data had potential, but I didn't know how to turn it into a career. The DA program gave me hands-on projects, practical tools, and the clarity to step into the industry.

Vatsal Modi
Vatsal Modi
Transform Solution
₹3 LPA

I wanted to learn Java in a practical way, not just theory. The short-term course helped me understand coding logic, build real projects, and prepare for my first professional role.

Mahek Sindhav
Mahek Sindhav
Ximple Solutions
₹3 LPA
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